A Website & Print Catalogue Make a Great Pair

Zappos is one of the world's largest online retailers with sales of over $1 Billion. In 2007, Zappos, a purely ecommerce firm, began publishing a printed catalogue. Here's what Jeanne Markel, Zappos's director of casual lifestyle and performance had to say about their experience

'The first time we had an edition of our printed magalog was in fall of 2007. We are still strictly ecommerce, but this is just kind of a way to spread our branding, if you will. We did it ourselves, in-house. We did this one edition in fall of 2007 and we had some big success.'
- practicalecommerce.com

In 2008 Zappos printed two editions of its catalogue and they are now printing four editions per year.

Wizifi allows you to combine the tried and tested approach of catalogue marketing with the flexibility of online marketing. Your marketing approach no longer needs to be an either/or proposition.

'Catalogs point the way, Maher noted, with signposts on every page that say, "Call 1-800" or "Go to www..." When it's time to buy, they may very well have the catalogue in hand and say, "I'll go to product.com."'
- practicalecommerce.com

Print advertising is a key element to successful retail, however it has been traditionally out of the reach of local retailers due to the cost of graphic design services ($60 - $80 per hour). Wizifi empowers you to combine your web and print marketing with tools designed specifically for retailers.

When talking about the power of tools such as Wizifi, James Stephenson states:

'Imagine that one day you can design, print and test a two-for-one coupon offer, the next day a top sellers sheet, the following day a customer appreciation gift voucher, the sky is the limit. Having the equipment and skills necessary to produce your own promotional materials gives you the ability to experiment with various print marketing tools until you find the right mix without having to break the bank getting these materials printed professionally every time you want to experiment with a new marketing message.'
- Ultimate Small Business Marketing Guide

'When utilized together, an ecommerce store and a catalogue can be a powerful way to drive incremental product demand.'
- Craig Smith practicalecommerce.com